E-commerce consultancy measured in margin, not in sessions
In Madrid since 2012. We help your online shop sell more on Google, on AI-powered search engines and to the agents that already shop on their own. And we show you the full account: what went up, what didn’t and why.
An e-commerce consultancy is not a to-do list for your shop. It’s about deciding where your margin is leaking — acquisition, conversion, repeat purchase — and in what order to tackle it, because a shop with good turnover on a thin margin is not the same as a catalogue of nine thousand products that Google never quite manages to index.
We work with national shops and multi-country projects. Also with the awkward scenarios: the platform migration that wiped out the traffic, the Performance Max campaign that devours budget by bidding on your own brand, the shop that has turnover but doesn’t make money, or the one that sells well in Spain but can’t get going in France.
Clearly, none of these cases is fixed with the same recipe. That’s why we always start with the diagnosis, not with the tasks.
E-commerce Consultancy
What exactly does an e-commerce consultancy do?
Think of your online shop as a physical shop. The shop window is your product pages, the aisles are the navigation and the internal search, and the till is the checkout. An e-commerce consultant is the person who measures how many people come in, where they get stuck between the door and the till, and how much each person who walks through that door costs you.
Let me explain. Most shops that come to us don’t have one problem: they have three that hide one another. They buy traffic that doesn’t convert, the low conversion is blamed on price, and the price is changed without knowing the real margin per order once shipping, returns and fees have been deducted. I’ve seen shops grow sales by double digits and make less money than in the previous quarter.
Basically, our job is to separate those three accounts — what it costs to bring people in, how much converts, how much is left — and decide with data which one moves the needle first.
Even More Difficult
Why does your shop no longer compete only on Google?
Because a growing share of purchasing decisions are made before the click. ChatGPT, Gemini, Perplexity and Google’s own AI Overview already recommend specific shops and products, and there are no ten positions there: there is a short list of cited sources.
Here’s a figure from our own business. When designing this service we did the same exercise we suggest to you: measuring demand before investing. Searches for “consultoría ecommerce” and “agencia ecommerce” (e-commerce consultancy and e-commerce agency) on Google Spain have fallen by around 40% since 2024. Have people stopped needing help with their shop? No. They’ve stopped asking only Google.
And there is a second layer that almost nobody will tell you about yet: shopping agents. Assistants that compare, decide and buy without a human ever setting foot on your website. Your catalogue can be ready for that scenario or be invisible in it; that is what Merchant Center conversational attributes and the agentic web are about.
That said, we’re not going to sell you hot air either: not every shopping search has an AI layer today. We measure which of yours trigger it and which don’t. That’s why we work on that second visibility separately, in AI search engine optimisation, without averaging it with search engine visibility into a nice-looking overall score.
E-commerce Consultancy
What does your shop gain from a strategic e-commerce consultancy?
I’ll spare you the list of generic benefits. A well-run project produces four chained effects, and the order matters because each one funds the next:
1
Clarity
You know exactly where your shop is losing money: which categories, which channels, which hidden costs. It’s the only one of the four that shows within weeks.
2
Conversion
More orders from the traffic you already have. It is almost always the cheapest lever, and it’s the one that pays for the rest of the project. This is where CRO work comes in.
3
Profitable acquisition
Each channel with its own account: organic, advertising, marketplaces and email stop being mixed into a single overall figure that tells you nothing.
4
Repeat purchase
The second order doesn’t pay for acquisition. On thin margins, that is where it’s decided whether the business is viable.
If someone promises to double your sales within a fixed timeframe, be wary. What you can demand in a contract is the method, transparency about what is being done and measurement you can audit yourself. That is our ethical SEO commitment.
Even More Difficult
How do we work on your e-commerce business?
Our process has four phases and it doesn’t skip any of them. I’d advise you to be wary of anyone who starts touching your shop before diagnosing it: in medicine we’d call that prescribing without seeing the patient.
Real demand in your market, the competitors already winning those searches, technical and content audit, product feed, analytics and consent. We measure your search engine visibility and your AI visibility separately. The outcome is a list prioritised by impact and effort, not a two-hundred-page PDF that nobody opens.
Where it’s worth fighting and where it isn’t: which categories to push, which markets, which channel supports which while it matures. And also what to stop doing, which is usually the part of the plan that returns the most money.
SEO and AIO for the catalogue, conversion, guardrails for Performance Max and the rest of the Google Ads work, feed and Merchant Center, and the analytics that holds it all together. With your team or with ours.
We tell you what went up, what didn’t, and which part of the result can be attributed to the work and which to the market. If something didn’t work, it also appears in the report. It’s the only way for the report to be useful for making decisions.
We’ve been running online shops since 2012: from an accessories e-commerce business present in six countries to niches such as motorhome accessories or direct sales of organic food. In a B2B industrial equipment e-commerce business we found that six out of every ten euros invested in product ads were going to items without enough stock to be sold.
Even More Difficult
Frequently asked questions
What is the difference between an e-commerce consultancy and an e-commerce agency?
Without mixing apples and oranges: an e-commerce agency usually focuses on execution — campaigns, content, development — while a consultancy puts the emphasis on deciding what gets executed and why: reading your data, prioritising and guiding decisions. At AMDT we do both: we advise you with sound judgement and, when your team can’t cover it, we also execute. In the end the label matters less than something else: that whoever runs your shop understands your profit and loss account, not just your traffic.
Does hiring an e-commerce consultancy pay off?
It depends on a calculation you can do before signing anything: orders per month, real margin per order and how much room there is in conversion and acquisition costs. If the result isn’t enough to pay for the project and make money, we’ll tell you. It has happened to us: there are shops whose problem is not visibility or conversion, but product or margin, and in those cases a consultancy only postpones the conversation that needs to be had.
Do you work with Shopify, PrestaShop or WooCommerce?
With all three, and with bespoke builds. The platform shapes the how, not the what: demand, margin and conversion are analysed the same way on all of them. A caveat from experience: changing platform almost never solves the problem it’s blamed for, and it’s the most expensive job in the house. Before considering a migration, ask us for the diagnosis and, if appropriate, a migration plan that doesn’t wipe out your traffic.
How long does it take to show?
Clarity, weeks: the diagnosis puts numbers where there were hunches. Conversion, one to three months depending on the traffic available to test rigorously. Organic, three to six months for solid signals. I know it’s not the answer anyone likes to hear, but I’ve seen more projects held back by the team’s own implementation speed than by the algorithm.
What about AI and shopping agents? Do I need to prepare now?
It depends on your category, and it’s something that can be measured rather than argued over: we check which queries in your sector trigger AI answers and whether your shop is cited in them. What I do recommend preparing now, because it’s cheap to do early and expensive to do late, is the feed: complete product attributes and structured data. It’s the language shopping agents read.
Is this service for my shop?
If your shop hasn’t sold anything yet, no. What you need first is to validate product and demand, and we’ll tell you so on the first call. This service is for shops that already sell and want to move from turning over to making money, with their own or an outsourced team to direct.
Do you provide e-commerce consultancy in Madrid in person?
Yes, since 2012, when the project calls for it: kick-offs, sessions with the tech team, in-house training. That said, we won’t sell you proximity as a technical argument: a good share of the shops we run are outside Madrid and some are outside Spain.
