Web design agency in Madrid: websites that also sell
We design and develop websites built to convert and for Google to understand, not just to look pretty in the presentation. Bespoke, with no recycled templates.
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What makes a web design work?
That it responds quickly, can be understood in five seconds and leads to action without the user having to think. Everything else is decoration.
Let me explain. I have seen beautiful websites that sold nothing and ugly websites that turned over a great deal. The difference is almost never in the aesthetics: it is in the loading speed, in whether the message is understood without scrolling and in how many obstacles there are between the person and the button. That is why we work on design together with conversion optimisation and not as two separate projects.
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Clearly, the first impression counts, and on the web it is decided in under three seconds. But the impression is not only visual: a website that takes six seconds to load has already made a bad impression before the design is even seen.
That is why performance is part of the project from day one and not a patch at the end. Google also uses it as a signal, so a slow website costs you twice: you lose visits and you lose rankings. We work on it together with SEO.
What should a good web design take into account?
Four things, in this order: what the website has to achieve, who is going to use it, on what device and at what speed. The colour palette comes afterwards, even though in most projects it is the first thing people talk about.
I would recommend insisting on seeing the mobile design before the desktop one. In almost every sector we work in, most of the traffic arrives from the phone, and yet layouts are still presented on a large screen.
How is our way of working different?
In that the website is not handed over and forgotten. It goes live with measurement in place from day one, so you know which pages work and which do not, and with the structure ready to rank instead of having to be rebuilt six months later.
And if what you need is more than a corporate website, with business logic or integrations, that is web application development and it is approached differently.
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What do you gain from a well-planned website?
Basically, it stops being a brochure and starts being a channel. These are the concrete effects:
A website that loads quickly and explains clearly what it sells converts more with the same traffic. It is the most measurable effect and the first one you notice.
Your customers can find you and hire you at any time and from anywhere, without it depending on someone picking up the phone.
A well-built foundation can be updated without calling anyone. We train you so that your team can change text and images without depending on us for every comma.
You will know where visitors come from, what they look at and where they leave. It is the raw material for any later improvement, and that is why measurement is included from the outset.
In sectors where the customer compares three quotes, the website decides more than anyone likes to admit. A neglected website counts against you before you even get to speak.
AMDT Consultancy
Frequently asked questions
Why does the design of a web page matter so much?
Because it is the first thing someone sees when they are comparing you with two competitors, and often the only thing they see before deciding whom to call.
But the weightiest reason is not the first impression; it is what comes after: the design decides how many of the people who already visit you end up getting in touch. With the same traffic and the same acquisition budget, a well-planned website can win twice as many customers as a neglected one.
Will I be able to update the website myself afterwards?
Yes, and we train you to do it. We hand over the website with recorded training and a session with your team so that they can change text and images and publish content without depending on us.
What I would recommend is not touching the page structure or the URLs without telling us. It is the quickest way to lose rankings and then not know why.
How do you develop websites at AMDT?
With WordPress in most projects, because it leaves you in control and does not tie you to a platform you cannot export from.
The order is always the same: first the content architecture and the keywords, then the design and finally the development. Doing it the other way round, which is the usual approach, means having to hammer SEO into a structure that did not allow for it. The website goes live with measurement configured and with performance checked before publication.
How long does it take for a website to be finished?
Between four and eight weeks for a corporate website, and longer for an e-commerce site or something with integrations.
I know nobody likes to hear it, but the variable that delays a project most is not the development: it is the content. I have seen finished websites waiting two months for the text and photos to arrive. That is why we lock in the content schedule before we start designing and say clearly what depends on you.
Do you do web design in Madrid?
Yes. We are a web design agency based in Madrid since 2012, so if you are looking for web design in Madrid you can count on us to work closely with you. And since web design and development work just as well remotely, we build websites for clients all over Spain.
Do you do bespoke web design or use templates?
Bespoke. We do not start from generic templates that are the same for everyone: we design each website around your brand, your business and your objectives, usually on WordPress so that you can easily manage it yourself. A bespoke web design is what separates a website that only looks good from one that also works and sells.
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