Marketing Process Automation
Free your team from copying data so they can start thinking strategy. We automate the repetitive work so you can focus on what is profitable.
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Your marketing team spends 60% of its time on tasks a machine would do better
Let me ask you an uncomfortable question: how many hours a week does your marketing department spend gathering campaign data, generating reports, sending follow-up emails, updating the CRM, or cross-referencing information between tools that do not talk to each other?
I have seen teams of 8 people that, in practice, operated as teams of 3. The rest of the time went on manual, repetitive tasks that add no value to the business but that someone has to do. Or rather: that something has to do.
Artificial intelligence and integration tools have clearly changed the rules. You no longer need an army of people to handle what a well-designed automated workflow resolves in seconds. Let me explain.
Marketing Process Automation
What do we mean by marketing process automation?
Forget about industrial robots and assembly lines. When we talk about process automation in the context of marketing and sales, we are referring to something much closer to your day-to-day reality.
Think of it as having an assistant who never sleeps, never makes a mistake when copying a figure, and never forgets to send that follow-up email at the 48-hour mark. Essentially, it is about connecting the tools your business already uses — CRM, email platforms, analytics, advertising — and creating intelligent workflows that execute repetitive tasks automatically, without human intervention and without errors.
The difference from doing it “by hand”? While your competition still spends 15 hours a week generating campaign reports, you receive that report in your inbox every Monday at 8:00 a.m. Updated, cross-referenced with sales data, and with optimisation recommendations already included.
And that is only the beginning.
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The invisible cost of not automating
I have worked with marketing and sales departments that had no idea how much money they were burning on manual processes. Until we calculated it together.
Here is a real example: a marketing team of 5 people was spending an average of 12 hours a week solely on reporting tasks — extracting data from Google Ads, Meta Ads, GA4, cross-referencing it all in spreadsheets, and formatting the reports for management.
Not counting human errors, delays, and team frustration.
That is why process automation is not a technological whim. It is a profitability decision. Every hour your team spends on a repetitive task is an hour not spent thinking about strategy, creating content, or closing sales.
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What marketing and sales processes do we automate at AMDT?
AMDT (Aún Más Difícil Todavía) is a digital marketing agency based in Madrid, founded in 2012. We bring over 27 years of experience working with data, analytics tools, and digital strategy. Automation is the natural consequence of knowing inside out the processes we optimise every day.
I would suggest thinking of automation as an ecosystem, not as isolated actions:
We connect your data sources — Matomo Analytics, Google Analytics 4, Google Ads, Meta Ads, Search Console, CRM — and generate automatic reports that update in real time or are sent periodically to the right people. No manual spreadsheets. The data arrives processed, cross-referenced, and visualised in dashboards your team can consult at any time.
We design automated email sequences triggered by user behaviour: downloading a resource, visiting a specific page, abandoning a basket, going X days without interacting. Each contact receives the right message at the right moment, without anyone having to press “send”.
We connect your CRM with your acquisition sources (web forms, campaigns, social media) so that every lead enters already classified, scored, and automatically assigned to the appropriate salesperson. The sales team stops wasting time qualifying contacts by hand and focuses on what it does best: selling.
We create rules and workflows that adjust budgets, pause underperforming campaigns, trigger alerts for anomalies, and generate automatic ROAS reports. Your Google Ads and Meta Ads campaigns work 24/7 with intelligent oversight, not just human oversight.
We automate the invisible processes that eat up team time: internal notifications when a qualified lead comes in, automatic task creation in the project manager, data synchronisation between tools, stock or performance alerts. Everything your team does “because it has always been done that way” can probably be automated.
Marketing Process Automation
Why AMDT for automating your marketing processes?
I could tell you that we have mastered every tool on the market. But what truly sets us apart is that we understand marketing before we understand technology. I would suggest paying attention to what that means in practice:
A marketing agency that automates, not the other way round
We know your business because we have spent over a decade managing campaigns, analytics, and strategy for companies such as Autocines, Cofares, and UCI. We know which processes to automate because we live them every day.
We measure everything rigorously
We work with Matomo Analytics and Google Analytics 4 as our analytical foundation, which allows us to design automations based on real data, not assumptions.
Ethics and transparency
We do not implement automations you cannot understand or control. We train you so that you know exactly what each workflow does, why it does it, and how to modify it.
360° vision
The automations integrate with your SEO strategy, your analytics, your CRO, and your AI search engine visibility. They are not loose pieces; they are part of a system.
A client recently told us: “I thought I needed to hire two more people. It turned out what I needed was to automate three processes.” That sums up quite well what we do.
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Frequently asked questions
What tools do you use to automate processes?
We work with whichever tools best suit each case: Make (formerly Integromat), n8n, Zapier, each platform’s native APIs and, when necessary, bespoke development. We are not wedded to a single tool; we choose the one that best solves your company’s specific problem.
Do I need to change my current tools to automate?
No. Automation is built by connecting the tools you already use. If you work with HubSpot, Salesforce, Mailchimp, ActiveCampaign, Google Sheets, or any other platform, we integrate them. The goal is for everything to work together without you having to change the way you operate.
How long does it take to implement an automation?
It depends on the complexity. An automated reporting workflow can be up and running within 1 to 2 weeks. A full lead nurturing strategy with scoring and automatic assignment may take 4 to 6 weeks. We always start with the quick wins — the automations that deliver the greatest saving with the least effort — and scale progressively.
Is it worthwhile automating if my company is small?
It is in small businesses that automation has the greatest impact. When the team is small, every hour counts. Automating reporting, follow-up emails, or lead classification can free up between 10 and 20 hours a week that your team can dedicate to higher-value activities. The return is usually visible within the first few weeks.
What happens if something fails in an automated workflow?
Every workflow we implement includes error alerts, activity logs, and contingency plans. If something fails, you and we know about it immediately. In addition, we offer ongoing support so you are never left without cover. Automation is not “set it and forget it”; it is a living system that is monitored and improved.
How much does the process automation service cost?
Each project is quoted on a bespoke basis according to the number of processes, the tools involved, and the complexity of the integrations. We invite you to tell us about your case in a no-obligation initial consultation where we will identify together the highest-impact automations for your business.
