Marketing Process Automation
Let your team stop copying data and start thinking strategy. We automate the repetitive work so you can focus on what’s profitable.
Even More Difficult
Your marketing team spends 60% of its time on tasks a machine would do better
Let me ask you an uncomfortable question: how many hours a week does your marketing department spend gathering campaign data, generating reports, sending follow-up emails, updating the CRM or cross-referencing information between tools that don’t talk to each other?
I’ve seen teams of 8 people that, in practice, worked like teams of 3. The rest of the time went on manual, repetitive tasks that add no value to the business but that someone has to do. Or rather: that something has to do.
Clearly, artificial intelligence and integration tools have changed the rules. You no longer need an army of people to handle what a well-designed automated workflow solves in seconds. Let me explain.
Process Automation
What do we mean by marketing process automation?
Forget about industrial robots and assembly lines. When we talk about process automation in the context of marketing and sales, we mean something much closer to your day-to-day work.
It’s like having an assistant who never sleeps, never makes a mistake when copying a figure and never forgets to send that follow-up email after 48 hours. Basically, it’s about connecting the tools your company already uses — CRM, email platforms, analytics, advertising — and creating smart workflows that carry out repetitive tasks automatically, without human intervention and without errors.
The difference from doing it “by hand”? While your competitors still spend 15 hours a week generating campaign reports, you receive that report in your inbox every Monday at 8:00. Up to date, cross-referenced with sales data and with the optimisation recommendations already included.
And that’s only the beginning.
Even More Difficult
The invisible cost of not automating
I’ve worked with marketing and sales departments that had no idea how much money they were burning on manual processes. Until we worked it out together.
Here’s a real example: a marketing team of 5 people spent an average of 12 hours a week on reporting tasks alone — extracting data from Google Ads, Meta Ads and GA4, cross-referencing it in spreadsheets and formatting the reports for management.
Not counting human errors, delays and team frustration.
That’s why process automation is not a technological whim. It is a profitability decision. Every hour your team spends on a repetitive task is an hour it doesn’t spend thinking about strategy, creating content or closing sales.
Even More Difficult
What marketing and sales processes do we automate at AMDT?
AMDT (Aún Más Difícil Todavía) is a digital marketing agency based in Madrid, founded in 2012. The team has more than 27 years of combined experience working with data, analytics tools and digital strategy. Automation is the natural consequence of knowing inside out the processes we optimise every day from evenmoredifficult.com.
I recommend thinking of automation as an ecosystem, not as isolated actions:
Automated reporting and dashboards
We connect your data sources — Matomo Analytics, Google Analytics 4, Google Ads, Meta Ads, Search Console, CRM — and generate automatic reports that update in real time or are sent periodically to the right people. No more manual spreadsheets. The data arrives processed, cross-referenced and visualised in dashboards your team can check at any time.
Email marketing and lead nurturing automation
We design automated email sequences that are triggered by user behaviour: downloading a resource, visiting a specific page, abandoning a basket, going X days without interacting. Each contact receives the right message at the right moment, without anyone having to press “send”.
CRM integration and lead scoring
We connect your CRM with your acquisition sources (web forms, campaigns, social media) so that every lead comes in already classified, scored and automatically assigned to the right salesperson. The sales team stops wasting time qualifying contacts by hand and focuses on what it does best: selling.
Advertising campaign automation
We create rules and workflows that adjust budgets, pause underperforming campaigns, trigger alerts when anomalies occur and generate automatic ROAS reports. Your Google Ads and Meta Ads campaigns work 24/7 with smart supervision, not just human supervision.
Internal operational workflows
We automate the invisible processes that eat up your team’s time: internal notifications when a qualified lead comes in, automatic task creation in the project management tool, data synchronisation between tools, stock or performance alerts. Anything your team does “because it’s always been done that way” can probably be automated.
Process Automation
Why AMDT to automate your marketing processes?
A marketing agency that automates, not the other way round
We know your business because we have spent more than a decade managing campaigns, analytics and strategy for companies such as Autocines, Cofares or UCI. We know which processes to automate because we live them every day.
We measure everything rigorously
We work with Matomo Analytics and Google Analytics 4 as our analytics foundation, which allows us to design automations based on real data, not on assumptions.
Ethics and transparency
We don’t implement automations you can’t understand or control. We train you so that you know exactly what each workflow does, why it does it and how to change it.
360° vision
The automations are integrated with your SEO strategy, your analytics, your CRO and your visibility in AI engines. They are not loose pieces; they are part of a system.
A client told us recently: “I thought I needed to hire two more people. It turns out what I needed was to automate three processes.” That sums up what we do pretty well.
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Frequently asked questions
What tools do you use to automate processes?
We work with whichever tools best suit each case: Make (formerly Integromat), n8n, Zapier, each platform’s native APIs and, when necessary, bespoke developments. We’re not wedded to a single tool; we choose the one that best solves your company’s specific problem.
Do I need to change my current tools to automate?
No. Automation is built by connecting the tools you already use. If you work with HubSpot, Salesforce, Mailchimp, ActiveCampaign, Google Sheets or any other platform, we integrate them. The goal is for everything to work together without you having to change the way you work.
How long does it take to implement an automation?
It depends on the complexity. An automated reporting workflow can be up and running in 1 to 2 weeks. A complete lead nurturing strategy with scoring and automatic assignment may take 4 to 6 weeks. We always start with the quick wins — the automations that deliver the greatest savings for the least effort — and scale up progressively.
Is automation profitable if my company is small?
It is precisely in small companies that automation has the greatest impact. When the team is small, every hour counts. Automating reporting, follow-up emails or lead classification can free up between 10 and 20 hours a week that your team can spend on higher-value activities. The return is usually visible within the first few weeks.
What happens if something fails in an automated workflow?
Every workflow we implement includes error alerts, activity logs and contingency plans. If something fails, both you and we know about it immediately. We also offer ongoing support so you are never left without cover. Automation is not “set and forget”; it is a living system that is monitored and improved.
How much does the process automation service cost?
Each project is quoted individually according to the number of processes, the tools involved and the complexity of the integrations. We invite you to tell us about your case in a no-obligation initial consultation, where together we will identify the highest-impact automations for your business.
