Social media agency in Madrid: less posturing, more business
Social media management with a declared objective and a metric to verify it. If a network does not contribute to your business, we tell you and leave it out of the plan.
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What is social media really for in a business?
For three specific things: being discovered, being remembered and being trusted. Selling directly is the fourth, and in most businesses it is the one that happens least.
Let me explain. People do not go on social media intending to buy; they go there to be entertained. That is why social works differently from search: in search you meet demand that already exists; on social you have to create it first. Confusing the two logics is the reason so many companies conclude that social media does not work for them.
What does having a social media presence bring?
Here are the benefits we have genuinely seen hold up, without the usual list of hot air.
The first is a trust signal: many people look up your brand on social media before hiring you, and finding a profile abandoned since 2023 does more harm than having none at all. The second is customer service, which is where reputation is truly won or lost. And the third: social networks are the cheapest laboratory for testing messages before investing in advertising.
What they clearly will not give you, except in very specific sectors, is a direct sales channel comparable to search. Anyone who promises you that has not looked at your numbers.
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Social media management and community management
We take charge of the day-to-day, which is the part everyone underestimates: publishing consistently, responding on time and maintaining the tone even when the week goes sideways.
An editorial calendar tied to business objectives, not to awareness days. Publishing for the sake of publishing consumes budget and leaves nothing behind.
Responding to comments and messages within a reasonable timeframe. It is what a customer remembers most and the first thing that gets dropped when time is short.
When it is time to amplify, with targeting and measurement. We work on it alongside Meta advertising, which is where the volume is in Spain.
A monthly report showing what each network contributed to the business, not a follower count. If one is not contributing, the report says so in writing.
Social Media Marketing Agency
How do we approach social media at AMDT?
In an order that avoids the most expensive mistake in the sector, which is opening five profiles and being unable to sustain any of them:
- First we research. Where your audience really is and what your competition is doing, before deciding anything.
- Then we choose, and we discard. Two well-managed networks perform better than five half-managed ones. We will tell you which to leave out, even if it is the one you fancied.
- A communication plan with a calendar. What gets published, how often and who approves it, so that it does not depend on Friday’s inspiration.
- And we measure against the business. Reach and followers are useful for diagnosis; what gets reported is traffic, leads and attributable sales.
We suggest starting with a diagnostic of your current profiles and of where your audience is. If it turns out that your business is won in search rather than on social, we will tell you and suggest something else. You can see the full picture in our services.
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Frequently asked questions
Do you need to be on every social network?
No, and I would say that for most businesses it is a mistake to try.
Each network demands a different format, tone and frequency. Sustaining five at once with a small team ends in five mediocre profiles. I would recommend choosing two where your audience genuinely is and doing them well, and reviewing that choice once a year.
Which metrics are tracked on social media?
The ones that connect with the business, which are not the ones the platform itself displays on its home screen.
Followers and “likes” are useful for diagnosing whether content resonates, but not for making decisions. What we report is qualified traffic reaching your website, attributable leads or sales, and cost per result when there is ad spend. Attribution on social is more complicated than in search, so we always cross-check it with your analytics rather than relying on the network’s own dashboard.
Why hire a social media agency?
Essentially for consistency and for judgement, which are the two things that fall apart when social media is handled by someone in their spare moments.
I have seen many company profiles start with energy in January and go silent by March. It is not a lack of willingness: it is that publishing well requires a system. An agency provides that system, a stable tone and, above all, someone who responds when an awkward comment arrives on a Sunday.
Do you manage social media accounts?
Yes, with two formats depending on what suits you. Full management, where we handle the calendar, publishing and conversation; or coaching, where your team publishes and we provide the strategy, training and monthly review.
I would suggest the latter if you have someone in-house with time: it is more economical and the knowledge stays within the organisation.
What kind of strategy do you propose?
One that starts by deciding what each network needs to achieve, rather than by filling in a calendar.
In practice we combine three types of content: the kind that attracts people who do not yet know you, the kind that shows you know your field, and the kind that asks for the action. If you only publish the third, people stop following you; if you never publish the third, you do not sell. The balance depends on the sector and is adjusted with data from the first few months.
Do you manage social media in Madrid?
Yes. We are a social media and social media management agency, based in Madrid since 2012, so if you are looking for social media management in Madrid you can count on us to work closely with you. And since social media can be managed just as well remotely, we handle profiles for clients all over Spain.
Do you include social media advertising and social ads?
Yes. In addition to the organic management of your profiles, we design and manage social media advertising campaigns (known as social ads) on platforms such as Instagram, Facebook, LinkedIn or TikTok, to reach more people and speed up results when the moment calls for it. Organic builds brand; social ads provide reach.
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