SEO Audit
The diagnosis that tells you, without beating around the bush, why your website does not rank as it should — on Google and in AI — and what to do to fix it.
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Your website does not rank as it should. Do you know exactly why?
Many businesses have an attractive website that, nonetheless, barely receives any visits from Google. And the most frustrating part is that they do not know why. They invest in content, or in advertising, or simply wait for things to “improve on their own,” but the underlying problem remains, invisible. Let me put it in terms that are easy to grasp: an SEO audit is like taking your car to a good mechanic. Rather than swapping parts at random, the first step is to diagnose exactly what is wrong. Without that diagnosis, any investment in SEO is a shot in the dark.
SEO Audit
What is an SEO audit and what does it give you?
An SEO audit is a thorough analysis of your website to detect everything that is preventing it from ranking higher in search engines: technical issues, content gaps, authority weaknesses and — increasingly important — AI visibility. Let me explain. It is not a generic list of “SEO tips”; it is a specific diagnosis of YOUR website, with problems prioritised by impact and a clear action plan. When it is finished, you know exactly what is holding back your rankings, what to fix first, and what return you can expect. That is why it is the most cost-effective starting point before investing a single additional penny in SEO.
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The mistake of investing in SEO without a diagnosis
I have seen the same mistake over and over again: businesses that dive into “doing SEO” — publishing articles, acquiring links, rewriting copy — without first diagnosing what is actually wrong. It is like taking medicine without knowing what the illness is. Sometimes you get lucky, but more often than not you spend time and money on the wrong thing while the real cause remains untouched. That is why I always insist on the same point: diagnosis first, treatment second. A good audit is not an expense; it is what makes everything that comes afterwards worthwhile. Can you see the difference?
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What do we analyse in an SEO audit at AMDT?
We leave nothing to chance. We review your website on four fronts, and from each one we produce a diagnosis with prioritised problems and concrete actions.
Making sure Google can crawl and index properly
We analyse the technical health of your website: loading speed (Core Web Vitals), crawling and indexing, structure, errors, mobile version, structured data… Everything that, if it fails, prevents Google from understanding and ranking your site — no matter how good everything else may be.
Making sure it answers what people actually search for
We review whether your content genuinely answers what your customers are searching for, which keywords you can and should be ranking for, where there are cannibalisation issues or thin content, and what opportunities you are letting slip away compared to your competition.
Making sure Google trusts your website
We analyse the backlink profile pointing to your website — the links that help and those that may be penalising you — and your authority relative to the competition, so we know how to strengthen the trust Google places in you.
Making sure ChatGPT and Perplexity recommend you too
Here is the difference. In addition to classic SEO, we measure your visibility in AI search engines: whether ChatGPT, Perplexity, or Gemini mention and recommend you when someone asks about what you offer. This is the new battleground for visibility, and very few audits look at it yet.
SEO Audit
Why an SEO audit with AMDT?
Because we do not hand you a generic eighty-page report that serves no purpose. Instead, we deliver a clear, actionable diagnosis, produced by a team that has been doing this since 2012.
Agency in Madrid, active since 2012
Over a decade auditing and ranking real websites, trusted by organisations such as Autocines, Cofares, and UCI. We know where to look.
Technical and White Hat SEO
We audit with technical rigour and recommend only what is clean and sustainable. No quick fixes that push you up today and get you penalised tomorrow.
Dual diagnosis: SEO + AI
We do not just check whether Google ranks you; we check whether AI recommends you. We give you both pictures separately, never blended, so you know where you stand in each field.
People + technology = solutions
Behind the report there are people who understand your business and explain what each finding means and where to start. A diagnosis you can understand and act on.
Whether you plan to handle the SEO yourself or want us to manage it, the audit gives you the map: you will know exactly where you are and where to go.
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Frequently asked questions
What is an SEO audit?
It is a thorough analysis of a website to detect everything that is preventing it from ranking higher in search engines: technical issues, content gaps, authority weaknesses, and AI visibility. Unlike a generic list of tips, it is a specific diagnosis of your website, with problems prioritised by impact and an action plan. When it is finished, you know what is holding back your rankings, what to fix first, and what to expect.
How does it differ from a free audit or online tools?
Free online tools provide an automated, surface-level snapshot — useful as a first glance, but they do not interpret or prioritise: they dump a list of “errors” without context. A professional audit analyses your specific case, distinguishes what matters from what is irrelevant, understands your sector and your competition, and delivers a real action plan. The difference lies in the judgement.
Does it include AI visibility (ChatGPT, Perplexity)?
Yes, and it is one of our differentiators. In addition to classic SEO, we measure whether AI search engines mention and recommend you when someone asks about what you offer. We report your search visibility and your AI visibility separately, never averaged together, because they are two distinct fields that are worked on differently.
What do I receive at the end of the audit?
A clear diagnosis with the issues found, prioritised by impact and effort, and a concrete action plan that tells you what to do, in what order, and why. No interminable reports impossible to act on: what matters is that you know exactly where to start and what return to expect.
How long does an SEO audit take?
It depends on the size and complexity of your website, but what matters is not speed but depth: an audit done in a rush misses what is important. We give you a realistic timeframe when defining the scope, after an initial look at your site.
How much does an SEO audit cost?
It depends on the scope and the size of the website. That is precisely why we take a no-obligation first look to define the actual work involved and its expected return before giving you a price. The first step is a conversation to understand what you need in your case.
