Ethical SEO
AMDT Consultancy
What is ethical SEO?
At AMDT, when we talk about ethical SEO, we mean using ethically sound SEO practices. That is, practices that respect the rules and recommendations set by search engines. This way, we make sure our clients’ websites not only avoid penalties but can be rewarded with an improvement in their organic ranking in search engines.
For this reason, AMDT’s SEO team works solely and exclusively in strict accordance with our commitment to ethical SEO. This means they will only use SEO techniques recommended by search engines, always avoiding those that may be questionable because of a lack of ethics or transparency, or that could be penalised by Google or any other search engine. This is also known as “White Hat SEO”.
At AMDT, when we talk about ethical SEO, we mean using ethically sound SEO practices. That is, practices that respect the rules and recommendations set by search engines.
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This way, we make sure our clients’ websites not only avoid penalties but can be rewarded with an improvement in their organic ranking in search engines.
For this reason, AMDT’s SEO team works solely and exclusively in strict accordance with our commitment to ethical SEO. This means they will only use SEO techniques recommended by search engines, always avoiding those that may be questionable because of a lack of ethics or transparency, or that could be penalised by Google or any other search engine. This is also known as “White Hat SEO”.
Ethical SEO vs unprofessional practices
There are many “bad practices” when it comes to SEO, also known as Black Hat SEO. Their aim is to achieve the best ranking as quickly as possible, using techniques that don’t respect search engine rules or any kind of SEO ethics. The consequences: search engines end up detecting it and penalise the website quite severely, so in the end you get the opposite of the effect you were after.
These techniques try to deceive search engines in order to climb the rankings, even at the cost of ignoring any kind of SEO ethics. Some of the most commonly used are keyword stuffing, content duplication, cloaking, hidden text and link farms, but there are many others.
Our advice: don’t give in to temptation. Although it may work in the short term, your website will end up paying the consequences of not following the rules. If you want reliable results in the medium and long term, you need to put yourself in the hands of professionals who work with sound SEO ethics.
Why work with ethical SEO?
Working under ethical SEO principles in all our services offers several advantages:
- The peace of mind that you won’t be penalised by search engines, since all their rules and recommendations are followed.
- The stability that comes from achieving a secure ranking, one that won’t be affected at any moment because the search engine has identified bad practices on your site.
- The generation of financial returns, since White Hat SEO techniques increase high-quality organic traffic to our clients’ websites. This translates into more conversions. More sales = more revenue.
And best of all, the advantages of working with ethical SEO last in the medium and long term. By contrast, unethical SEO may bring you short-term gains, but in the medium and long term it will end up harming your ranking. Why take risks when you can benefit from all the advantages of working with a consultancy that works under ethical SEO principles?
Ethical SEO as added value in all our services
At our consultancy, AMDT, we offer the added value of professional ethics, that is, ethical SEO, in all our services. Our SEO team undertakes to use appropriate and lawful technologies and methodologies to improve and maintain its clients’ rankings, subject to changes in search engine technology, competition and the needs of the client’s website.
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Our ethical SEO commitment
- We will never use an SEO practice that could harm a client intentionally, for example by causing their website to be removed from search engine indexes or by disabling it.
- We will always respect the rules established by search engines and avoid any practice that does not comply with them.
- We will faithfully comply with all laws relating to copyright and intellectual property, as well as those on spamming, both nationally and internationally.
- We will always present, completely truthfully, both the content and the ranking of our clients’ websites.
- We will never present as our own any work carried out by another company or SEO professional.
- No member of our SEO team will misrepresent in any way their skills, education, experience, certifications or affiliations.
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- Should a potential conflict of interest arise between our clients, each of the parties involved will be informed before any action is taken. All our clients will receive the same treatment and will be equally important to us.
- Nor will we create unrealistic expectations for any of our clients. Honesty is part of the DNA of our consultancy, AMDT.
- We will facilitate all the procedures needed to resolve disputes, both internal and external.
- The confidentiality and anonymity of our clients will always be our priority. We will never publish material that could involve them without their explicit consent, such as testimonials, logos they own, press releases, etc.
- Our SEO professionals will use every methodology within their reach to improve or maintain the ranking of their clients’ sites, always within the law and in line with the good practices recommended by search engines.
This is the ethical SEO commitment we always make at AMDT with all our clients.
AMDT Consultancy
How do we apply ethical SEO at AMDT?
These are some of the ethical SEO practices we use at AMDT so that our clients’ websites improve their organic ranking:
- We research the keywords your potential customers search for most, so we can then use them in text, images, headings, etc.
- We create original, high-quality, useful content for readers.
- We optimise the mobile version of your website, since that is the one Google uses as the basis for its index.
- We improve loading speed, which not only helps your search engine ranking but also improves the experience of users who visit your website.
- We organise the website’s structure so that it is clear and easy to navigate, both for users and for Google’s crawlers, which will earn you points.
- We establish a natural link-building strategy to drive traffic to the pages.
And more, much more. This is just a small example of everything our SEO team can do to help your business climb the results page and improve its ranking while working under ethical SEO principles.
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Frequently asked questions
What is keyword stuffing?
Keyword stuffing involves inserting a keyword repeatedly and excessively into a text so that the search engine ranks us for it. This makes texts hard for users to read and low in quality, something search engines penalise.
What does content duplication involve?
Content duplication is another practice that departs from ethical SEO. It involves plagiarising articles or posts from other, more popular websites or blogs to attract traffic. It’s basically copy and paste.
A variant of this is “spinning”, which is based on using programs capable of generating several different texts from a single article. How do they do it? By introducing small changes, such as swapping certain words for synonyms.
Both are penalised by search engines, which is why at AMDT we always rely on professionals who specialise in creating unique, original, high-quality content that respects our SEO ethics.
What is cloaking?
Cloaking in SEO is a practice penalised by Google that involves showing different content to search engines and to the users who visit a web page. The aim of this technique is to manipulate search results and improve a web page’s ranking in search engines by deceiving the algorithms about the relevance and quality of the content presented.
What is hidden text?
Invisible text, also known as “hidden text”, is another practice that breaks the rules of ethical SEO. It involves hiding keywords or content on a web page so that visitors can’t see it, but search engines can. The purpose of this technique is to try to improve a web page’s ranking in search results by including more content, without affecting how the content looks or reads for users.
What are link farms?
Link farms are a set of web pages created specifically to establish reciprocal links between each other, with the aim of manipulating search engine algorithms and improving the ranking of the pages involved. This practice is considered a fraudulent SEO technique and goes against the quality guidelines set by the major search engines.
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