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Ethical SEO

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What is Ethical SEO?

At AMDT, when we talk about ethical SEO, we mean using SEO practices that are ethically sound. That is, practices that respect the rules and recommendations set out by search engines. In this way, we ensure that our clients’ websites not only avoid penalties but may be rewarded with an improvement in their organic ranking in search results.

For this reason, the SEO team at AMDT works solely and exclusively in strict accordance with our commitment to ethical SEO. This means they will use only those SEO techniques recommended by the search engines, always avoiding those that might be questionable due to a lack of ethics, poor transparency, or that could be penalised by Google or any other search engine. This is also known as ‘White Hat SEO’.

At AMDT, when we talk about ethical SEO, we mean using SEO practices that are ethically sound. That is, practices that respect the rules and recommendations set out by search engines. In this way, we ensure that our clients’ websites not only avoid penalties but may be rewarded with an improvement in their organic ranking in search results.

For this reason, the SEO team at AMDT works solely and exclusively in strict accordance with our commitment to ethical SEO. This means they will use only those SEO techniques recommended by the search engines, always avoiding those that might be questionable due to a lack of ethics, poor transparency, or that could be penalised by Google or any other search engine. This is also known as ‘White Hat SEO’.

There are many ‘bad practices’ when it comes to SEO, also known as Black Hat SEO. Their aim is to achieve the best ranking as quickly as possible, using techniques that do not respect the search engines’ rules or any form of ethical SEO. The consequences of their use: search engines end up detecting them and penalising the website quite severely, ultimately producing the opposite effect to the one intended.

These techniques attempt to deceive search engines in order to climb the rankings, even at the cost of ignoring any kind of ethical SEO. Some of the most commonly used include keyword stuffing, content duplication, cloaking, hidden text and link farms, though there are many others.

Our advice: do not be tempted. Although it may produce positive results in the short term, your website will ultimately pay the consequences for not following the rules. If you want reliable results in the medium and long term, you need to place yourself in the hands of professionals who work with sound ethical SEO.

Working under ethical SEO principles across all our services offers several advantages:

The peace of mind that you will not suffer penalties from search engines, as all their rules and recommendations are being followed.

The stability that comes from achieving a secure ranking, one that will not be affected at any moment because the search engine has identified the use of bad practices on your site.

The generation of economic benefit, as White Hat SEO techniques allow you to increase high-quality organic traffic to your website. This translates into more conversions. More sales = more revenue.

And best of all, the advantages of working with ethical SEO are maintained in the medium and long term. By contrast, unethical SEO may deliver short-term gains, but in the medium and long term it will end up being detrimental to your ranking. Why take the risk when you can benefit from all the advantages of working with a consultancy that operates under ethical SEO?

At AMDT, we offer the added value of professional ethics — that is, ethical SEO — across all our services. Our SEO team undertakes the obligation to use appropriate and lawful technologies and methodologies to improve and maintain our clients’ rankings, subject to changes in search engine technology, competition and the needs of the client’s website.

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Our ethical SEO commitment

  • We will never use an SEO practice that could harm a client intentionally — for example, by causing the removal of their website from search engine indices or by disabling it.
  • We will always respect the rules established by search engines and avoid any practice that does not comply with them.
  • We will faithfully comply with all laws relating to copyright and intellectual property, as well as those concerning spamming, both nationally and internationally.
  • We will always present, in a completely truthful manner, both the content and the ranking of our clients’ websites.
  • We will never present as our own any work carried out by another company or SEO professional.
  • No member of our SEO team will misrepresent in any way their skills, education, experience, certifications obtained or affiliations.
  • Should a potential conflict of interest arise between our clients, all parties involved will be informed beforehand. All our clients will receive equal treatment and hold equal importance for us.
  • We will not create unrealistic expectations for any of our clients. Honesty is part of the DNA of our consultancy, AMDT.
  • We will provide all procedures necessary for the resolution of disputes, both internal and external.
  • The confidentiality and anonymity of our clients will always be our priority. We will never publish material that could involve them without their explicit consent, such as testimonials, proprietary logos, press releases, etc.
  • Our SEO professionals will use every methodology at their disposal to improve or maintain our clients’ rankings, always within the law and in line with the best practices recommended by search engines.

 

This is the ethical SEO commitment we always uphold at AMDT with all our clients.

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How do we apply ethical SEO at AMDT?

These are some of the ethical SEO practices we use at AMDT to help our clients’ websites improve their organic ranking:

  • We research the keywords that your potential customers search for most, to then use them in text, images, headings and more.
  • We create original, high-quality content that is useful to readers.
  • We optimise the mobile version of your website, since that is the one Google uses as the basis for its index.
  • We improve loading speed, which not only helps with search engine ranking but also enhances the experience of users visiting your website.
  • We organise the website's structure so that it is clear and easy to navigate, both for users and for Google's crawlers, which earns positive signals.
  • We establish a natural link-building strategy to drive traffic to your pages.

And much, much more. This is just a small example of everything our SEO team can do to help your business climb the search results and improve your ranking whilst working under ethical SEO principles.

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Frequently Asked Questions

Keyword stuffing involves inserting a keyword repeatedly and excessively into a text so that the search engine ranks the page for it. This makes text difficult for users to read and lacking in quality — something search engines penalise.

Content duplication is another practice that departs from ethical SEO. It involves plagiarising articles or posts from other, more popular websites or blogs to attract traffic. It is essentially copy and paste.

A variant of this is ‘spinning’, which is based on using software capable of generating several different texts from a single article by introducing minor modifications, such as replacing certain words with synonyms.

Both cases are penalised by search engines, which is why at AMDT we always rely on professionals who specialise in creating unique, original, high-quality content that respects our ethical SEO principles.

Cloaking in SEO is a practice penalised by Google that involves showing different content to search engines and to the users who visit a web page. The objective of this technique is to manipulate search results and improve a website’s ranking by deceiving algorithms about the relevance and quality of the content presented.

Hidden text is another practice that violates ethical SEO. It involves concealing keywords or content on a web page so that visitors cannot see it, but search engines can. The purpose of this technique is to attempt to improve a website’s ranking by including more content without affecting the appearance or readability of the page for users.

Link farms are a set of web pages created specifically to establish reciprocal links between one another, with the aim of manipulating search engine algorithms and improving the ranking of the pages involved. This practice is considered a fraudulent SEO technique and runs counter to the quality guidelines established by the major search engines.

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