Meta Ads agency in Madrid: Facebook and Instagram with judgement
We create, manage and optimise your Facebook and Instagram campaigns. With the account in full view, creative treated as a variable and measurement cross-checked outside the platform.
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What is Meta Ads and how does it differ from Google?
Meta Ads is the advertising platform for Facebook, Instagram, Messenger and the Audience Network. It is still widely known as Facebook Ads, although Meta renamed it years ago.
The difference from Google Ads is the one that shapes the entire strategy. On Google you serve demand that already exists: someone is searching for what you sell. On Meta you interrupt: nobody was looking for you. That is why creative here is not decoration; it is the variable that carries the most weight, and targeting works through interests and behaviour rather than through what the person types.
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You can target by location, age, interests, behaviour, audiences similar to your current customers, or audiences of people who have already visited your website.
Let me explain. Fine-grained targeting was Meta’s big selling point for years, but the narrative needs updating: since Apple’s privacy changes and the arrival of automated campaigns, narrowing the audience too much tends to perform worse than giving the algorithm a good signal and letting it work. Anyone selling you surgical targeting as a differentiator is stuck in 2019.
Here is how we manage a Meta Ads account, with the calculator on the table and no ROAS promises before we have seen your numbers.
Is it worth investing in Meta Ads?
It depends on whether your business needs to create demand or capture it, and that question should be answered before opening the account.
If you sell something people are already searching for, start with search, which works out cheaper. Meta performs very well when the product sells on looks, when the ticket involves a quick decision, or when you want to reach people who do not yet know they need you. Clearly, in B2B with long cycles it performs differently, and there we frame it as demand generation, not direct sales.
What does a Facebook and Instagram campaign give you?
Three things. Reach at scale, and cheap compared with other channels; the ability to target by profile, which search does not have; and visual formats where you can show the product in use, which for certain sectors is worth more than any text.
And one that is underused: Meta is the fastest, cheapest place to test messages. What wins here in a week then serves your search ads and your website.
Meta Ads Agency in Madrid
Why run your Meta Ads campaigns with AMDT?
I am not going to tell you we are the best, because there is no way to prove it. Here are four concrete reasons:
- We show you the account. Actual spend, the fee shown separately and which ad sets are losing money. Nothing hidden in an overall percentage.
- We audit before proposing. We review your current account against a checklist before touching anything and before discussing budget.
- We cross-check what Meta reports. The platform credits itself with conversions generously. We always cross-check its figures against your own analytics, because they almost never match.
- We treat creative as what it is: the variable that moves the result the most. It is tested in batches, not approved on anyone’s personal taste.
We suggest starting with an audit of your account. If it shows that your campaigns are already well managed, we will tell you and there will be no project. And if your case calls for more organic than paid, we will tell you that too. You can see the full picture in our services.
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Frequently asked questions
How can you help me with Meta Ads?
We start with measurement and with whatever account you already have, not by launching new campaigns. We review the pixel and the Conversions API, the catalogue if you sell products, and the audiences you have built, because that is usually where the problem lies, before the bidding.
Then we build the structure, produce batches of creatives to keep testing, and measure against your analytics, not just against Meta’s dashboard.
What results can I expect from Meta Ads?
It depends on the sector, the ticket size and the website the ad leads to, so any figure you are given before anyone looks at your numbers is marketing, not a forecast.
What I can tell you is what to expect over time: useful data in the first week, a stabilised structure in three or four, and from the second month onwards, scaling decisions on a solid basis. And I would advise you to distrust anyone who promises a specific ROAS in the sales proposal.
What does an agency offer compared with managing it in-house?
Essentially, judgement and testing pace. Anyone can launch a campaign on Meta in twenty minutes; keeping it profitable for months is a different craft.
I have seen in-house accounts with a good budget and very little to show for it, for two reasons that keep coming up: nobody refreshes the creatives until they burn out, and nobody cross-checks what the platform reports against what the analytics says. Meta credits itself with conversions by its own criteria, and if you do not cross-check, you may be scaling something that is not actually selling.
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